Tom Hardy: The New Face of Jo Malone London's Cypress & Grapevine Cologne Intense

This is amazing news and I’m thrilled for the brand, to announce that the esteemed British actor and producer Tom Hardy has been named the new ambassador for Jo Malone London's Cypress & Grapevine Cologne Intense.

With shared British roots, a playful creative demeanour, and a dedication to social impact and mental health, Tom Hardy was the natural choice for this collaboration. A true Londoner, Hardy's celebrated performances showcase his depth and versatility, making him a fitting representative for a fragrance that embodies complexity and sophistication.

The partnership has culminated in a captivating campaign film, directed by Edward Berger and co-created with Tom's father, Chips Hardy. The film vividly captures the essence of London—its unique quirks, contrasts, and indomitable spirit. This visual celebration of the city underscores Hardy's personal connection to the fragrance and its role in storytelling.

Tom Hardy himself shared his excitement about the collaboration, saying, "It has been a privilege and great joy to collaborate with Jo Malone London on this campaign. What started as a shared connection and passion over similar philanthropic pursuits has since evolved into a wonderfully rewarding creative partnership. It was a wonderful experience to work alongside such a brilliant team, helping to create a film that not only challenged us to visualise fragrance in new ways but was also evocative of the London we love—a city that embodies the exceptional and the contradictory in all its brilliance."

The Cypress & Grapevine Cologne Intense is a masterful blend of fresh, aromatic cypress and rich, woody grapevine. This fragrance encapsulates the duality of London—invigorating yet grounding, modern yet timeless. It is a scent that mirrors Hardy's own multifaceted performances.

Through this collaboration, Jo Malone London and Tom Hardy have created more than just a campaign. They have crafted a tribute to London and a testament to their shared values of creativity, resilience, and social responsibility. This partnership elevates the fragrance beyond a mere sensory experience, positioning it as a symbol of the stories, emotions, and memories that scents can evoke.

In conclusion, Tom Hardy's role as the ambassador for Jo Malone London's Cypress & Grapevine Cologne Intense is a celebration of British heritage and artistry. It highlights the transformative power of fragrance and storytelling, making it a significant addition to both the fragrance world and men's lifestyle.

Photos Courtesy of Jo Malone London