A TRUE DAY TO NIGHT FRAGRANCE | ARAMIS MODERN LEATHER

London as with many other major cities of the world is a fast-paced environment. Our lives can be extremely busy with work, personal life, family, friends, fitness and mine is no different. I thrive on pressure and I love remaining busy. I’ve been blogging now since 2014, yet many people do not know what I do day-to-day, so when I had the chance to sample the new Aramis Modern Leather fragrance, I wanted to tie it in to a typical day in my life day-to-night. Who else’s day starts with a rushed morning followed by a day in the office, meetings, jumping on an off the London Underground, the gym and maybe even a few drinks or a date in the evening. No time for an outfit change, only time for a quick refresh, an extra spray of Aramis Modern Leather.

For me wearing tailored clothing has always given me confidence in everyday life. Fashion has been around for decades and the same trends cycle around with minor adjustments to bring the clothing into the current, modern era. Aramis are the fragrance equivalent having created an incredible new scent Modern Leather improving on a timeless classic and bringing Aramis back to the forefront. Aramis Modern Leather is inspired by the enduring and iconic key notes of Aramis Classic with an updated perspective that is distinguished in its unique blend of elements.

When working in shirt tailoring, it is imperative to look and smell great; your personal presentation is everything. Aramis Modern Leather is a great day fragrance - distinctly masculine and unmistakably elegant, the provocative fragrance marries the contemporary and timeless with ease.

However a truly immense day-to-night fragrance doesn’t only have to smell tremendous, but almost as important, it needs to travel well. The Aramis Modern Leather is packaged in a slim line clear glass bottle, showcasing the handsome amber-coloured fragrance. The gold-tone cap elevates the new design and is a statement of modern masculinity. The clean, straight lined, non-bulky shaped bottle makes it perfect to slide into your briefcase, laptop bag or even suit pocket ready to spray on the go for a quick freshen-up from the office to meetings.

You couldn’t live in London without spending a lot of time creating the perfect work/life balance, as it is such a vibrant, exciting city. The culture here is very much work hard, play hard and this scent encapsulates the essence of this.

As with any classic day-to-night scent it has to perfectly balance bold masculine ingredients with fresh notes. The new interpretation on the quintessential leather base includes top notes of Basil and Thyme for lift and distinction. Geranium enlivens the senses and adds a masculine floral heart, while Patchouli creates depth of character and fluidity. At the base, refined Leather and Oak Moss bring to life the premium quality of this robust and earthy luxury.

Aramis Modern Leather is available nationwide now.

*This post was created in collaboration with Aramis.

Photography & Videography by Husam Al-Deen