Antony Morato | The Italian's Answer to Reiss

It's very rare these days that I'm introduced to a menswear brand, especially one as well known as Antony Morato that I've never heard of, yet are so fitting to my personal style. Antony Morato were born and raised in Italy in 2007 and have grown rapidly ever since and are now in 70 countries throughout the world, with many in Italy, Spain and France. So come on guys, head on over the English Channel and settle some physical stores here, it's not too far, some even have swam it! According to their website they are currently not stocked in UK physical stores currently, so for now shop their collection online directly or via ASOS and if you want to compare sizing, I would say there are very much like Reiss or Zara here in the UK.

When the products arrived, I immediately loved the brand, I was shocked by the great quality and design for the price paid. Although to be fair I shouldn't have been, they are Italian's after all and credit where credit is due - they know a lot about style and fabrics.

All three items I brought from Antony Morato have become my latest wardrobe staples, especially the black classic overcoat and derby shoes, which I wear a few times a week! The geometric jacquard print jumper completes my look yet the coat and shoes would work with anything from a plain white t-shirt, black roll-neck and pretty much anything grey.

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Photography by Ella H