Hackett London Returns to Formula 1 with Aston Martin

When the Racing Point F1 team became the Aston Martin works team in 2021, it made every F1 fanatic in the UK excited. Aston Martin is iconic in British motorsport and automobiles, I mean it has the James Bond association and is the British equivalent to Ferrari for Italians. I was at the virtual launch for the Aston Martin Cognizant F1 AMR21 a few weeks back and not only did the car look fantastic but the branding was stand-out. In fact, I received a DM on Instagram in reply to some Instagram Stories that I posted about the launch saying “I can’t wait to see the quality to their merchandise.” I agreed; it’s a brand that you want to support, one that screams luxury.

Well today I can announce that Hackett London return to Formula 1 with Aston Martin as the exclusive Travel-wear and Office-wear supplier for the Aston Martin Cognizant Formula One™ Team. Aston Martin and Hackett London are globally renowned British heritage brands with a shared appreciation for style, craftsmanship and luxury. These two iconic brands have united and I just can not wait to see the F1 staff and fans alike wearing this collection in the paddocks across the world.

Hackett London is the longest continual partner of Aston Martin, a collaboration that started 17 years ago in 2004, and which has been inspired by the rich history of racing garments in the Hackett archive. Indeed, it was one of Aston Martin’s very first partnerships, and the natural synergy between Hackett London and Aston Martin has enabled this unique collaboration to stand the test of time. Rooted in values shared by their visionary founders that ring through to the present day, the partnership exudes an appreciation for British craftsmanship, luxury and an inherent commitment to quality and tradition.

To mark a new chapter in this impressive partnership, Hackett London will continue its sought-after Aston Martin Racing by Hackett collection for Spring Summer 2021, offering a range of premium clothing designed and crafted for modern men with a passion for automotive and racing. This stylish and sophisticated clothing collaboration encompasses the coolest casual outwear, elevated technical polos and the ultimate backpack, bringing an easy sophistication to a weekend wardrobe. Sleek, dynamic polo shirts feature contrast tipping on collars and sleeves and bold logo embroidery. 

Versatility is key to the collection, with a wide range of lightweight layering options from gilets to windbreakers, and a black tapered sweat pant offering a chic travel option for the man on the go. For those wishing to make a statement, a quilted lightweight gilet is offered in red and yellow; while, elsewhere, pops of primary colour are featured on exterior zip and pocket details of black and blue lightweight outerwear. Reflecting the quintessentially British brand values of both Hackett London and Aston Martin, the collection is a blend of sumptuous luxury, serene refinement and elegant convenience.

As one of motorsport’s most progressive partnerships, Hackett London and Aston Martin is a collaboration embodying style. The Spring Summer 2021 Aston Martin Racing by Hackett collection is available from March 2021 in diverse channels including www.hackett.com.