Production Ready Aston Martin Rapide E Arrives in London
Aston Martin’s first electric model – Rapide E, has now arrived in Park Lane, London. First unveiled in Shanghai back in April 2019, the Rapide E is a pivotal model for the luxury marque.
Production is limited to 155 examples and is another game-changer, propelling Aston Martin into the all-electric realm.
Question for you readers, where does your eye go to first on a car like this? Mine are instantly drawn to the striking honeycomb front grille. It's confident, and in keeping with the prominent blue strip, feels quite 'dragster'.
When you walk alongside the Rapide E you'll notice the wheels have a retro matted black and silver finish, interspersed with hollowed miniature coffin silhouettes. Sure, say what you see Carl. I like them, like a Darth Vadar mask.
The Rapide E is the first car to be built at Aston Martin’s state-of-the-art St Athan production facility and has been developed in collaboration with Williams Advanced Engineering (WAE).
A re-designed underfloor streamlines airflow from the front splitter and the removal of the exhaust system (alongside other features) results in an 8% aerodynamic improvement over the previous internal combustion model.
For the full specifications and intricacies of the Rapide E I recommend you visit the website.
“Unveiling the Rapide E will be a huge moment for Aston Martin. As our first all-electric production car, it is a truly historic step. One that signals Aston Martin is prepared for the huge challenge of an environmentally responsible and sustainable future.
As a car company we cannot afford to passively allow that future to come to us; we have to actively chase it. Only by doing this can we learn and prepare, but also preserve those things we love as drivers and car enthusiasts.
That’s why it was so important to me that in embracing EV technology we should not let go of those unique qualities that define an Aston Martin. I believe Rapide E embodies that desire and paves the way for a hugely exciting future.” - Dr Andy Palmer, President and Group CEO, Aston Martin Lagonda
It's an incredible evolutionary leap what Aston Martin are doing. This time the future has a face of elegance. Unlike most of the boxy-tank like cars we saw in all futurism movies in the early 90's. (Timecop anyone?)
Rapide E is available to order now, with prices available on application.
Founder of this eponymous blog, focusing on men's fashion & lifestyle.