BEYL MADE FOR MEN SKINCARE

This week I was sent a few products from mens skincare brand BEYL so wanted to share these products with you. Founded by management consultant Pieter-Jan BEYLS, who wanted a skincare range that delivered for his active and varied lifestyle: extremes of temperatures, humidity and pollution from the daily commute, to air conditioned offices and humid gyms. For me this approach to skincare is great because men tend to shop to solve a problem, such pollution, stressed skin etc rather than just buy from the same brand.

BEYL formulations auto-adapt to hot and humid, cold or dry skin conditions and protecting against modern pollution from cities and digital devices and preventing premature ageing, dull skin tone and promoting healthier looking skin. 

Pieter-Jan took his business consultant mindset and applied it to solve his skin challenges, understanding its connections and interactions, with the aim of designing a skincare solution that is tailored to work on 3 levels of the skin: the surface, at barrier level and deep into the dermis at cellular level.

Working with a team of experienced scientists over 3 years, following multiple user trials and clinical tests, a simple yet effective, scientifically proven, three-product system was created:

1. Purify & Refresh Cleansing Gel £35 RRP 150ml

2. Firm & Revitalise Eye Cream £65 RRP 15ml

3. Clima-adaptive Anti-pollution Moisturiser £85 RRP 50ml

BEYL’s three-product system has been designed to auto adapt to natural & artificial climates, shield against pollution both from cities and technology and systematically work with the skin layers via a fusion of naturally derived actives – power botanicals, microalgae, glycoproteins, and nutrients at different levels.

The result is an uncomplicated, yet thorough and effective three product routine that works with each man’s unique skin and adapts to the changing environments that we face on a daily basis leaving a balanced, energised and healthy looking skin.

Shop BEYL at Selfridges.