RUFFIANS BARBERS LAUNCHES GROOMING RANGE

I’ve has my haircut at a Ruffians Barbers on and off for about 3 years now. Their barbershops are what I would call a mixture between WeWork and a Barbers. You can work whilst waiting for a haircut or beard trim, whilst being offered a coffee or alcoholic beverage. They are great at making your customer experience the best it can possibly be when getting a haircut.

I’ve had the pleasure of having my haircut buy a few barbers in their Marylebone barber shop (which is located 2 minutes from Oxford St in London) and each one delivers a great result making me think that all of their barbers are very well trained and are possibly the best in the business.

They have taken this barbershop experience and formulated their own haircare product range.

“We know from eight years of on-the-ground experience, and half a million haircuts, what our customers actually want; what works, and what doesn’t.”

— Ruffians

When new grooming product ranges are launched I always wonder if the brand has actually formulated their own product in a lab OR just repackaged and marketed an already formulated product. The reason this is important is because it is VERY expensive to formulate you own products, those products need to be created in a lab, tested and given a legal approval to be able to sell that product (it takes time). A cheaper way to create a grooming product range is to just use an already formulated product, add a new scent to it, repackage it, then create a great market campaign. I’m pleased to announce that Ruffians have actually used all of their experience to create NEW formulated products.

“We are the only barber shop in existence to have its own lab, where we actively bring our barbers into the space to create a product range that we have personally tested and perfected. Every product has been torn apart, broken down, built up, rejected, re-formulated and argued over. In short, they’ve had to earn their stripes in the hands of our barbers, and impress our real customers.”

— Ruffians

Their professional grade product range is expertly formulated and the packaging will look great on your shelves. They are packed full of actives, natural and organic ingredients that really function to benefit your hair and skin. They source honest, fair ingredients, speak directly to our farmers and work personally with our chemist who is committed to producing sustainable formulas. Here are the my 4 favourite products from their collection.

Styling Paste

Style + shine. Their go-to product for versatility. It can volumise, sharpen or define as much of as little as you want.

Argan Beard Oil

Be(ard) proud. This is the highest concentration of any nourishing natural oil available and is just what the more brittle beard hair needs.

Marine Salt Spray

Fresh from the sea. This has more grit than other salt sprays, adding real texture as well as giving a beachy appearance.

Hair Powder

Pow-factor. The silicas attract to the hair shaft like a magnet, giving fantastic density and volume without showing any sign of product.