CREED FRAGRANCES OPEN IN MAYFAIR

I first became aware of CREED aftershaves about 7 years ago when I was 28 and had a bit of disposable income. I was looking for a fragrance that was signature to me which none of my friends already had...one that people comment on and one that your girlfriend will always think of you when they smell it. 

That fragrance came from Creed and was their 'Imperial Millesime' fragrance. It was so unique and worth every penny, it became my signature scent that I only wore on nights out and special occasions.

Like most men, I usually only ever have 2 or 3 aftershaves at anyone time:

1. Your going out scent, special occasions and night time only.

2. Daytime scent, for work and general everyday occurrences.

3. The one in your gym bag, usually your daytime scent in a small travel bottle.

As mentioned, my 'going out' aftershave is Creed Imperial Millesime and my 'everyday' cheaper aftershave is Jimmy Choo Man. For my gym bag, I have a refillable travel aftershave bottle that I won last Christmas in an M&S cracker! So I think it is time to upgrade! After visiting the Creed boutique in Mayfair, London - I found out that they sell beautiful travel aftershave bottles, complete with a teeny tiny funnel and large refillable fragrance bottles - which is actually very cost effective (see below).

Royal Mayfair by The House of Creed

This fall, The House of Creed releases Royal Mayfair, a vaulted scent that honours the Duke of Windsor, the famed British royal synonymous with taking risks in life, love and style who left a lasting impression on the history of men’s fashion. An homage to sartorial icons who push traditional fashion boundaries, Royal Mayfair captures the spirit of these trend setters through this cult fragrance. Nearly 80 years after its original commission, Royal Mayfair debuts as one of the brand’s most coveted accords and significant men’s launches since Aventus in 2010, at a time when menswear is more prominent than ever.

“Royal Mayfair is one of the most modern accords that truly transcends decades,” shares Olivier Creed, Sixth Generation Master Perfumer at The House of Creed. “We know our clients are passionate about this scent and feel strongly it is important for them to be able to experience it permanently.”

A staple in the fragrance wardrobe of scent enthusiasts and male style influences alike, Royal Mayfair was as modern then as it is today with ingredients grown across the British Empire. This green/fresh scent opens with British Gin, Jamaican Lime and a touch of Scottish Highland Pine. The middle notes are filled with strong fragrant Duke of Windsor Roses and finishes with base notes of Bahamian Orange, Canadian Cedar and Australian Eucalyptus. 

About The House of Creed

It began as a bottle of Royal English Leather commissioned by King George III after becoming enamoured with a pair of Creed scented gloves. Passed from father to son for seven generations since its London founding in 1760 by James Henry Creed, The House of Creed has been handcrafting uncommon fragrances for royal houses and discerning patrons for over 250 years. As the only fragrance house to rely on an ancient infusion technique to capture the raw and rare materials of each perfume, Creed has created a legacy of unrivaled scents, both commissioned and worn by history and Hollywood’s greatest names. Based out of Paris today, each scent is weighed, mixed, macerated and filtered all by hand in the highest tradition of the House's founder, James Creed. Today, sixth generation and master perfumer Olivier Creed and his son, Erwin Creed, carry on the craft from their Parisian laboratory continuing the art of Creed's perfume making—a timeless, yet modern take on history, bottled.

WHERE TO BUY CREED FRAGRANCES?

VISIT THEIR LONDON STORE: Creed Boutique on Mayfair. The address is 99 Mount Street, Mayfair,  W1K 2TF.

SHOP ONLINE AT www.creedboutique.com