Carl Friedrik x Williams Racing: A British Collaboration in Motion

Two iconic British names, one exceptional collaboration. On 16 April, Carl Friedrik and Williams Racing will officially launch a co-branded, limited-edition travel collection that unites the worlds of precision engineering and refined luxury. Born from a two-year licensing deal, this partnership embodies the spirit of innovation, speed, and craftsmanship that defines both brands.

Designed for Formula One fans and frequent travellers alike, the exclusive three-piece collection captures the dynamic energy of motorsport while maintaining the elegance and functionality Carl Friedrik is known for. Every detail has been thoughtfully created using Williams Racing’s signature colour palette, echoing both high performance and classic British style.

The Carry-On Core – £325

The standout of the collection is the Carry-On Core, a 40L hard-shell cabin suitcase that blends aerodynamic aesthetics with practical innovation. Featuring a durable polycarbonate shell, dual TSA-approved zip locks, and 360° spinner wheels, it is designed for seamless travel from check-in to touchdown. Italian leather detailing adds a layer of understated luxury, while the Williams Racing accents give it a sporting edge.

Whether you are navigating airport lounges or heading straight to the paddock, this piece is built to move with you, smoothly and stylishly.

The Traverse Nylon Backpack – £445

For travellers who do not pack light, the Traverse Nylon Backpack offers Carl Friedrik’s highest capacity to date, tailored for journeys of up to 72 hours. Made from water-resistant, hard-wearing nylon, it includes 11 strategically designed pockets, a dedicated 16” laptop compartment, and a water bottle holder.

Its structured silhouette maintains form, even when full, and the integrated Smart Holder ensures it fits effortlessly onto your suitcase for hands-free travel. The navy tones, sleek hardware, and subtle Williams Racing elements make this a go-to for professionals and motorsport devotees alike.

The Luggage Tag – £55

Completing the trio is the Luggage Tag, crafted from premium vachetta leather. Subtle yet sophisticated, it features a discreet pocket for your contact details, marrying form with function. It’s the ideal companion to the Carry-On Core or as a standalone piece to upgrade your existing travel set-up.

A Celebration of British Precision and Performance

This collection arrives at a time of renewed energy and promise for Williams Racing, with Alex Albon leading the charge and the highly anticipated arrival of Carlos Sainz adding strength to the grid. Similarly, Carl Friedrik continues to push boundaries in luxury travel goods, and this collaboration reflects a shared commitment to excellence, agility, and design.

More than just travel accessories, these pieces tell a story of speed meeting elegance, of the race track meeting the runway. They’re built not only to endure the journey, but to enhance it.

Available from 16 April
The Carl Friedrik x Williams Racing collection will be available exclusively at carlfriedrik.com from 16 April. Quantities are limited, so we suggest acting quickly if you want to travel like a true champion.

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