Ermenegildo Zegna Releases Essenze Golden Myrrh | New for 2021

A couple of things, and let’s start with the name. If you ever want to look like Mr Fancy Pants at a party, then dropping the correct pronunciation of Ermenegildo Zegna casually into conversation will get people believing you know everything about fashion. It's the truth. Secondly Ermenegildo Zegna are featured in one of my best tailoring scenes in a movie. If you've ever seen Family Man with Nicholas Cage, the suit which he tries on in the department store and says, 'just wearing this suit, makes me feel like a better person. I'm gunna buy it', is an Ermenegildo Zegna suit. 

Before we get onto the Parfum itself how about a little background knowledge on Ermenegildo Zegna.

History

Ermenegildo Zegna is a leading global luxury menswear brand founded in 1910 in Trivero, Italy, by the young entrepreneur Ermenegildo, whose pioneering vision continues to inspire the company business development in a sustainable way: to use resources for the good of others; to give back to people and to employees; to take care of the territory and communities from which the brand comes. The company is today managed by Ermenegildo Zegna as CEO, grandson of the founder and third generation of the Zegna family. Throughout the years the company has evolved from high quality textile production to the artisan commercialisation of sartorial expertise and onto the affirmation of a luxury worldwide lifestyle brand with a retail network covering over 100 countries.

Ok let's get to the Parfum shall we, and start with the bottle. 

The Packaging

The Zegna Essenze Eau de Parfum bottle is elegantly formed in a luxuriously weighted smoked glass. The bottle features a metallic gold-tone magnetic cap balanced by a deep base and opens and closes reassuringly. The soft touch, covered wood box is layered in regality with a green suede interior and metal plaque. 

The Scent

After a few pumps you're taking on a journey with the pink pepper. It's a bit if a fog, from there to the OUD and the Myrhh, almost like a phantasmagorical dreamscape with seamless transitions. It's rich, it's wood and it's got more texture than a neatly pressed velvet jacket. 

In fact, that is exactly the image one conjures when the dry-down of pepper and incense takes hold. A cocktail party somewhere on the wooded banks of Lake Garda. A crimson coloured velvet dinner jacket with a polka dot pocket square, trim satin dress trousers and shoes shined to mirrors. A Negroni for me an Aperol Spritz for her. 

It boasts an unshaken masculinity that distinguishes Ermenegildo Zegna’s apparel collections shines through its Essenze perfume collection. The bold Golden Myrrh eau de parfum boasts a rich and woody personality, composed of unforgettable notes of pink pepper, incense and wood, complemented by a mysterious trail of its eponymous myrrh.

Retail

Ermenegildo Zegna Essenze Golden Myrrh Eau De Parfum has a retail price of £220 (100 ml /3.4 fl oz) and will retail exclusively at Harrods.