Rotary Watches Partner With Prostate Cancer UK To Launch The 1IN8

My good friends over at Rotary watches have partnered with Prostate Cancer UK. Here's a troubling statistic for you to ponder, more than 11,500 men die from prostate cancer in the UK each year – that’s one man every 45 minutes. That means by the time I've written this post another life would have been claimed by Prostate Cancer. So it's an honour for me to help create any awareness around this cause, and to receive this beautiful watch 1IN8 watch from Rotary watches. The 1IN8 watch is available for pre-order from the 1st September and on-sale from the 8th October.  

The 1IN8 watch is a limited to a 1000 pieces and has been launched in commemoration of the charity’s 25th anniversary. The beautiful chronograph timepiece features special details to honour the charity and all that it represents. Prostate Cancer UK’s bold, identifying aesthetics have been woven carefully into the design of the timepiece and can be found on the dial and the underside of the calf leather strap. The iconic Man of Men symbol proudly appears on the 24 hour sub dial. 

Nicola Tallett, Director of Fundraising and Supporter Engagement, at Prostate Cancer UK, said:

“We’re incredibly proud to be working with Rotary as it’s the first time we’ve collaborated with a watch brand to reach our core audience - men. Men need to learn more about prostate cancer to know when they’re at risk. What better way to do this than having the iconic Man of Men logo displayed so boldly as a talking point, with additional information about the disease included in the packaging. All this on a product designed for men that they will look at every day.”

The first thing that leaps out to me are the contrasting blues. The bezel is encircled with an aqua blue tint and contrasted by a marine blue for the sub-dials. The iconic Man of Men symbol proudly appears on the 24 hour sub dial which is a keen reminder of the sentiment and emotion that is weaved poignantly into the design.

“We are delighted to enter into a two year partnership with Prostate Cancer UK. Their insatiable work in raising awareness is something to be admired. We fully support all of the charity’s efforts to battle this killer disease, and we hope that our donations towards lifesaving research and support will make a difference.” says Sergio Alberti – Head of Sales, Rotary Watches Ltd.

Not only has Rotary produced a unique timepiece to encourage men to think about their health in a timely manner, but when you purchase the limited edition watch Rotary will donate 10% + VAT from the sale of every watch to support Prostate Cancer UK in their mission to stop prostate cancer being a killer. You can find out more about the charity incredible work through their website.