TOM FORD introduces BEAU DE JOUR: the new fragrance for men & women from TOM FORD BEAUTY

Whilst it's remaining all quiet on the James Bond front, (no mention of whether Tom Ford will be back to do the wardrobe for Bond 25) we at least have a new private blend to look forward to.

The BEAU DE JOUR bottle is in keeping with the other Tom Ford private blends, inspired by classic apothecary containers and crafted with satisfying bold lines and weight.

The opening will be an incontestable fervent entrance of Lavender. Fresh, evocative. The spicy cardamom and saffron initiate the journey at the opening, as floral desert tones reverberate in a constant shift with an enigmatic sweetness of jasmine sambac.

It's been described as maverick by some e-tailors. Which is a near truth. The blend has a very esoteric appeal, an unidentifiable yet palpable undercurrent of danger. Yet there's a classic sensuality to it.

Which kind of silver screen hard man would wear this? Sure James Bond, the maverick. The chancer. But it's less black tie then Bond, it has a tangible thuggery to it. I imagine Edward Woodward's Equaliser would wear this before leaving the house. (Deep pull Carl, I know).

Patchouli and Amber create an earthy foundation of radiant wood and sensual musky warmth, further elevating Beau de Jour’s refreshing notion of masculinity through the finish.

Classed as unisex, which is not unremarkable as it has a very soft, velvet-like dry down. However, I'm more than happy to class this as a masculine scent. The fougere notes, the patchouli and the oakmoss shifts this blend into my wheelhouse. 

Tom Ford continues to create effortless and unique blends that keeps him firmly on top of the heap. Nobody does it better, (touché Carl) nobody daren't.

@TOMFORDBEAUTY  #TFBEAUDEJOUR

RRP:

50ML – £162.00

100ML- £238.00