London Men's Fashion Week 2018

Hey everyone, I was on the last leg of the Anchored Cruise, having an amazing time but looking forward to getting back on the straight and narrow. I'm gutted I couldn't be there at London Mens Fashion Week, but I sent along one of my trusted editors Peter Brooker of Human Research to give a full match report on proceedings. 

This week we saw the fourth open air catwalk show on Jermyn Street from St James’s London. The event, a fixture on the fashion calendar, gave visitors a taste of the fashion week buzz with a see-now-buy-now runway show, allowing guests to purchase SS18 looks straight from the catwalk show in stores across St James’s.

With Savile Row still convalescing from reconstruction works, Jermyn Street has been carrying the retail torch for Mens Fashion, aesthetically at least. Key looks from contemporary brands Paul & Shark and Jigsaw were mixed with heritage names New & Lingwood and Harvie & Hudson, styled by Grace Gilfeather, top fashion stylist.

David Evans from Grey Fox Blog curated the social media for New & Lingwood over the weekend and visitors to St James, influencers, content creators and men with Batman esque jawlines were able to drop in for complimentary cocktails, in partnership with Portobello Gin.

Founded in 1865 by Miss Elisabeth New and Mr Samuel Lingwood, New & Lingwood remains one of London’s longest established and most respected English gentleman’s outfitters.

Supplying bespoke and ready-to-wear shirts, hosiery, finest pyjamas, footwear and silk accessories. 

Simon Maloney, Product & Marketing Director at New & Lingwood, said: “As a heritage English brand, we love to participate in this celebration of men’s style, creativity and craftsmanship which takes place in the heart of St James’s. Exclusivity usually surrounds London Fashion Week Men’s but the Jermyn Street runway show allows the true consumer to be involved. It also offers customers the opportunity to buy exactly what they see on the catwalk”

Other notable patrons of the St James catwalk promoting British brands were Jim Chapman wearing a pink suede jacket by Alfred Dunhill, David Gandy rocking an olive green field jacket by Private White and brand ambassador for New & Lingwood Richard Biedul wearing an ostentatious double breasted Edmonton Linen cream suit. – Peter Brooker.