Tom Ford Grooming Experience in Covent Garden

When I was cordially invited to review the Tom Ford Grooming experience down Covent Garden last week, it was like being gifted the Willy Wonka ticket but without the grisly deaths and underlying threats to childhood obesity. 

It's hardly hot off the press, (the store has been open since November last year) however my visit couldn't have been timed much better as it coincided with the launch of Tom Ford's latest men’s grooming product, the Tom Ford for Men Definer Gel. 

Firstly, let's not bury the lead. The store itself is a marvel of modern science. Composed of six specialised rooms. The private blend fragrance room has a divine symmetry. The colour palette is soothingly coagulated with hues of grey, black and lilac trim. 

Reflective glass side panels compound one of those, 'where does the sea end and the sky begin' adages. All the design features from the half-circle cock pit and co-pilot chairs, to the Corinthian columns that greet you as you walk in, have an imperious quality whilst maintaining that intimate appeal. 

The only design fault is how damn hard it is to get a decent shot of any room without having your own reflection sully the photo. 

Guests can experience a range of exclusive grooming services by an the expert barber Chris Zoumides, including a beard trim, express facials, classic hot towel and close-cut cut wet shave, all bookable online. 

 

 

So what is definer like? 

I've always been reticent to have anyone tamper with my eyebrows. Although, I've always said if I was to have them plucked, I'd want one eyebrow to be in the shape of arch so I can give the impression I'm interested in people. 

This definer has made its way into my grooming regime with a bullet. I do have a tiny patch of sparseness around the eyebrows that could do with a little thickness. As I've mentioned a 1000 ties before, the eyes are the windows to your soul, so why not give them a little window dressing. 

 

 

How do I use it? 

Use a tapered brush to define shape in the direction of brow growth. Build in areas where more coverage is desired. Comb through to blend and smooth.

RRP: £36.00