Recreate the Look: The ‘Godfather’ by American Crew

American Crew has created a concept called ‘Mixology’ which is the art of mixing a combination of their products to create a particular look. This week I have been working with them to recreate their iconic ‘The Godfather’ look, which is for guys with a short, mid-length or long beard.  

American Crew has a long-standing, exceptional reputation in the history of men’s grooming. It is the leading salon brand created specifically for men and is the dominant professional men’s grooming brand in the world. The brand develops the latest in men’s hair, body, shave and style products and for more than 20 years, they’ve delivered.

This look and the products that I’ve used perfectly complement each other, so you’ll get the nourishment and hydration of the face balm. Combined that with the softness of the texture lotion and you’ll get a soft smooth finish. Complete the look with the beard serum which has an oil blend that keeps the beard soft, shiny and smoothe.

RECREATE THE GODFATHER LOOK

1.     Massage around 2-3 pumps of All in One Face Balm into the whole face, using a circular motion around forehead, eyes and cheek area.

2.     Apply Light Hold Texture Lotion to damp beard.
a) 2cm on short beards.
b) Up to 4cm on longer beards.

3.     Blow dry into the beard on a low heat, to condition and smooth.

4.     Finish by applying 3-4 pumps of Beard Serum to the blow dried beard, depending on the length and thickness of the beard.

PRODUCTS USED