Abercrombie & Fitch Launch First Instinct Blue

Abercrombie & Fitch have launched a new fragrance (or juice as they are referring to it in the press release) entitled First Instinct Blue. My first impression of First Instinct Blue is how innovative the bottle design is. I use the word innovative knowing full well how hackneyed the expression is. But these are first impressions, not a studied nor deliberated perspective.